I recommend watching the video, as I go into great detail regarding the points I discuss in this blog post.
YouTube has surely become one of the best platforms to showcase a variety of content. Whether you’re into lifestyle, fashion, beauty or fitness, there is always something for people to watch on YouTube. Now, what happens when you’ve become so inspired from sitting in front of the screen and watching that you decide to move behind the screen and start filming? YouTube is a great way to build an audience and to create killer content to share with the rest of the world. However, YouTube is not everything that it is cut out to be and I am here to shed some light on what it really takes to be a content creator and if you’re genuinely serious about becoming one, how to start a successful YouTube channel.
Know why you start a YouTube channel
I think it’s important to know why you want to start a channel. A lot of the time, when people message me on Instagram and tell me they want to start a YouTube channel, they are somewhat confused when I ask them why. I’m not asking to be rude, but it’s because some people start a channel without a goal in mind and it results in their channel ending up dying because they didn’t realize what it takes to start a channel. YouTube is commitment and requires a lot of effort and consistency.
Doing YouTube for money/press drops
If you’re starting a channel thinking that you’re going to make dollar signs, I have bad news for you my friends. Am I saying you can’t make money from YouTube? Not at all. I have made money from YouTube even though I believe I only had 600 subscribers at the time, so it is possible. However, you won’t see money when you start out on YouTube because YouTube has now enforced a rule which states that unless you have reached a certain watch time or you have 1000 subscribers, you are not allowed to monetize your videos, which means that ads will not run on your videos and you will not make money. Press drops usually only come with quite a following and even so, it still requires a lot of patience and consistency on YouTube.
The one comment I get almost all the time when people want to start a YouTube channel is that they’re afraid of what other people are going to say. I think that I forgot to mention in this video that your content is essentially going to be seen by the rest of the world. If you feel that you are too sensitive to deal with criticism and bullying, I wouldn’t recommend starting a YouTube channel as I take mental health very seriously. However, if you think you can handle it then just remember that people always going to have something to say. Everytime someone views your video to “make fun of you” that’s a view for your channel which is a bonus for growth. I guarantee that the people you go to high school with won’t matter in 5-10 years from now. If you enjoy creating content, just do it!
Equipment and my favourite apps
I recommend starting on your smartphone if you do not have a camera because you don’t need the best camera on the market to start your channel. I started off with a basic Nikon L330 and once I saw growth in my channel, I decided to move into a new direction with higher quality content, which only came with 800 subscribers might I add. Being close to 1000 was the push I needed to up my game and now I film with a Canon EOS200D and I use a 18-55mm lens. You don’t have to have the best camera to start off with, rather work with what you have and once you see growth then you can move on to better quality.
I would not recommend YouTube for someone who is not consistent. When people view your channel, they want to subscribe to people who are going to keep pushing out content. I feel like when you go missing for long periods of time, it hurts your channel because people can see that you’re not going to be consistent and then they probably won’t stick around to see more content from you. Am I saying you have to post everyday or week? Absolutely not. But it helps to have a schedule for yourself so that you don’t disappear completely.
Growing your channel and SUB4SUB
I talk a lot about this topic in detail and I definitely recommend watching this part of the video because I go into detail about sub 4 sub and how it hurts your channel and is an ineffective growth tool.
Why people leave their descriptions blank I will never know. It’s so important for your audience to know where to find you and important links you may want to share with your audience. If brands want to work with you, they’ll contact you from the email in your description, but if you leave it blank then they’ll move on and find someone else instead.
Don’t be shy to reach out to other YouTubers. I honestly think that a sure way to grow your audience is definitely to reach out to someone who has more or less a similar number of followers as you and asking them if they would like to collab with you. You don’t have to physically be with them, it’s literally just mentioning their socials and doing a similar video. People like to find other content creators and I can guarantee both people will benefit from doing collaborations.
Sharing your content
I don’t think I can stress the importance of sharing your content enough. If you upload a video to a channel where you have 5 subscribers, chances are if you’re lucky you’ll get 5 views. The reason I say ‘if you’re lucky’ is because not all subscribers are active subscribers. You can have 100 subscribers, and get 20 views. There are a ton of reasons for this but the most important aspect is getting your content out there. I’ve mentioned that some of my favourite platforms to use are Twitter, Instagram Stories, targeted Instagram sharing accounts and Facebook Groups. A few tools I use are TubeBuddy and VidIQ which are both really helpful plugins for choosing the right tags for your videos and providing stats so that you can see what is working and what isn’t.
Do you have a YouTube channel? I’d love to know in the comments! Also, don’t forget to leave me any tips or tricks you’ve found to help grow your channel x