The Chronicles of the Unlucky and Unemployed – Chapter 1: Experience.

I want to pretend like I’m not writing this with tears streaming down my face and that I’m not struggling to get oxygen into my lungs, but hey it’s the truth and I am an absolute mess.

kris jenner mess

Ok, maybe that was a little bit dramatic.

Yet again I have received the soul crushing e-mail which basically says “thank you so much for putting all your time and effort into this job that we for sure looked like we were going to give you, but in actual fact we’ve only got more bad news…”

Rejection is not new to me if I’m being completely honest. Been through the job search, got the e-mails saying you’ve done great for yourself but we just don’t think you’re the right fit, blah blah blah. I’m not bothered by the rejection aspect at all, what bothers me is the fact that this process took about a solid three weeks, which required me to go into town for an interview, study for a week to write an assessment (which I aced with a solid 87% by the way) and then a whole work day on the other side of town (my petrol tank did the things guys), dedicated to learning more about what life in the business is like (sounds like they were literally preparing me to get ready for the job, right?). But, this morning I open up my e-mail to find those words we all love to hear:

“thank you so much for your application, but we’ve decided that we’re not going to move forward with you for this recruitment process”


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Obviously my hurt butt wanted to know exactly what the heck I did wrong, so naturally I had to pretend like I wasn’t falling apart so they could provide me with feedback and I kid you not, this was the response:

“The team thought you were very sweet, and clearly you were passionate about working here. You’re role play (yes, they actually made me do a painfully awkward role play) was excellent, so well done. This position comes with daily challenges and stresses and after careful consideration, the team felt that you are still quite young and inexperienced and perhaps you may not be able to handle those stresses and challenges just yet. So we recommend gaining some more life skills and experience and then you are welcome to re-apply in a years time.”

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I have no words.

Really, I don’t. You see, age and experience you can tell from the get-go, so why was this not evident in the first round of my interviews? Most importantly, can someone please tell me where I was supposed to find experience when:

  1. I’ve been studying for the past 4 years and will get my degree next month.
  2. I’ve been balancing a job on top of my studies in order to make a bit of money on the side.
  3. You know these posts I write occasionally and those videos I make on YouTube? yeah, throw those into the mix too.

So, now what? Well, I guess the search starts from all over again. So please pray for me as I pull together the last few cents I have to go through this all. over. again.

Graduates, I feel ya’ll on a spiritual level when I say that unemployment is expensive.

help me i'm poor

Unfortunately, it doesn’t get any better. Fun fact: South African graduates fall part of the large unemployment statistics because most companies in South Africa are not willing to hire students with no prior work experience. Don’t believe me? Check this out for yourself:


So let’s just get this straight: I spent 12 years in the schooling system just to obtain a matric certificate, followed by 4 years studying in the hopes of obtaining my degree (which I will receive next month). While balancing my studies I could only do part-time work as I could not commit to full-time employment (duh). Yet, it is my country who would like me to pull experience out of thin air before I can apply for an entry-level job. Yikes.

Ladies and gentlemen, I am still part of the South African unemployment statistics. Yup, it is I, who has just completed a 4 year degree in English and Communications while balancing a job in marketing, who has poured her heart and soul into creating content and of course who is constantly plagued by those unlucky e-mails trying to push me into a deep, dark place where alcohol is rife and the devil laughs at your misfortune.

Unfortunately for me, I can’t stand the taste of alcohol and I think I’ve had enough misfortune so that if the devil ever told me I’d never be able to withstand the storm, I’d whisper in his ear “babe, I am the storm”.

and so it continues, the chronicles of the unlucky and unemployed.

In the words of a true Capetonian, we kap aan.



How I Went Brunette In 1 Wash & GIVEAWAY: John Frieda In Shower Lightening Treatment Review x RubyBox

Hello beautiful!

Welcome back to my blog. I would firstly like to say that the reason this post is so late is due to the animosity universities in my country are experiencing at the moment. Fees must fall has been a whirlwind of events and has caused academic programs to be thrown out. I have been working on assignments and preparing for exams at home and will be starting my Halloween YouTube series tomorrow. The weather has been nothing but dreary here in Cape Town and because I work with natural lighting, it’s hard for me to film.


I was approached by RubyBox to review the John Frieda In Shower Lightening Treatment in Brunette. You can find their website here.

Rubybox is an online community in which members are sent products to try out and review in exchange for their honest opinion. I love that the community is open and honest and just willing to help in terms of reviewing products. I wanted to record a video review, however, since I didn’t film my process I thought it wouldn’t be the best video to film.


In the box, you have a double sided tube with a cap which you need to break off. The one side of the tube contains the conditioner and the other side contains the dye. Both of these need to be squeezed out at the same time.


Photo Credit:

A few things that I want to touch on is that this product should be used in conjunction with the John Frieda Shampoo and Conditioner for optimum results. I was only sent the treatment so my results are not similar to the results you will get if you use the shampoo and conditioner. The whole range can be pictured below which includes:

  • Brilliant Brunette Visibly Deeper Colour Deepening Shampoo, Conditioner, Treatment
  • Brilliant Brunette Visibly Brighter Lightening Shampoo, Conditioner, Treatment
  • Sheer Blonde Go Blonder Lightening Shampoo, Conditioner and Treatment


Photo Credit:

The box recommends leaving the treatment in for about 5 minutes, I left mine in for 15 for optimum results as I felt that 5 minutes would not be enough for me. I then washed out the product and continued to shampoo and condition as normal.


After blowdrying and flat ironing my hair, I noticed a visible brown-ish tinge to my hair. I did not go brown as that would mean I’d have to life relatively dark hair to light brown. This is what I ended up looking like, this is from my Snapchat so you can scan my code below to add me!




Overall, had I had to rate this product out of 10, I’d give it a 7 and here are my reasons why:

  • The smell of the dye was way too strong for me. After sitting with the product, I had the worst headache because my nose is very sensitive to smell. This put me off and I know the smell of dye is very hard to mask so I can’t fault the product for that but other dyes didn’t come close to the smell of this one.
  • My hair isn’t that brunette. I could only notice the difference in my hair when in good lighting. I would only recommend this for people with light tone in their hair, not for darker hair colours.
  • The tube is very small. Maybe this is to blame for me not seeing a visible difference but my hair is quite long and the bottle doesn’t have a ton of product in the bottle.

This product can be purchased at Clicks and the range varies in price from R100 to R199.


I am giving away 1 Sheer Blonde Lightening Treatment and 1 Visibly Brighter Brunette treatment to 2 lucky winners!


I would love for either bloggers or my readers to try this out and let me know what you thought the results were.


  • Must be following my Instagram: sincerelydeeanne as well as RubyBox: rubyboxbeauty
  • Tag 2 of your friends in the comment section of the giveaway. Don’t have 2 friends? Tag me (:
  • For an extra entry, you must be subscribed to my YouTube channel which you can find here
  • For an extra entry without subscribing to my YouTube channel, repost the picture to your own Instagram.
  • You may enter as many times as you’d like.

This giveaway is open internationally and closes on the 30th of October. Must be 18 years or older or have parents permission.

my social media




Till we meet again, Daddy x

Today has been anything but good for me.

For starters it is 11:48 AM and I just said goodbye to my dad who leaves for Iraq today for 3 months to go and work. I hate saying goodbye because it literally tears me into pieces. For real though, in all honesty I admire my dad’s tenacity and being able to leave his family in order to work and provide for us. Before I would throw the biggest tantrums and ask him why would he leave me here and why couldn’t I come with? Last night I came across my dad’s passport and it was every travelers dream, tattooed in stamps from around the world. It was truly inspiring to see how far he went and makes me so excited to travel. I hope that one day I will be able to explore and get my little passport book stamped!



Well, I just wanted to express my gratuity and just give a huge thank you to my first love, my first man in my life and my traveling inspiration.


Now I have to wait for these delivery people to drop off my cupboards because I will be renovating, yaay. So if you notice I’m a bit quiet on the blog, don’t worry I am just very busy and will be back as soon as possible.


Au Revoir, Daddy